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/- Marks & Spencer -/

AI Assistant Launch: Print & Digital Campaign Design

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/- Real Results -/

Visual launch art direction for a new AI Assistant

Client

Marks & Spencer

Project

Sparks AI Assistant Launch

Scope

Editorial / Presentation design

The challenge

Marks & Spencer is one of the UK’s largest and most iconic retailers, present in over 50 countries and known for premium clothing, home goods and food. The task was to promote a new AI assistant within the Sparks platform — finished Power Point presentation and editorial package, delivered in five days.

The result

A finished promotional package for the Sparks AI assistant — brochure and presentation, built out from M&S’s existing brand system, delivered in five days

Brochure
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Presentation
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Graphics built for the campaign
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Our approach

  • Led a team of creatives — two designers and a project manager — with clear ownership of the creative direction.
  • Managed the workflow across all assets so parallel work stayed consistent under a compressed timeline.
  • Carried the system through to finished promotional materials: the Sparks brochure and presentation design

/- Assets -/

Get to Know What Our Client Feel