Explainer animation for a digital insurance portal
Client
LKH
Project
LKH Portal
Scope
Motion Design · Animation · Storyboard
The challenge
LKH was moving its customers from paper to digital, but insurance processes are dry and easy to tune out. The brief was to show how simple the new portal really is, in a way that felt friendly and clear and stayed on-brand, without overwhelming customers with features.
The result
A short, clean animation that walks customers through the portal step by step, from logging in to submitting a receipt in seconds. Complex processes became simple visual moments, giving LKH a clear tool to drive adoption across its website, app stores and customer communication.
Screens
0+
Video
0+
Characters
0+
Our approach
Built the visual style directly from LKH’s brand colors and typography, so the animation felt like part of the brand from the first frame.
Storyboarded the user journey first, focusing each scene on one clear action.
Designed simplified UI screens and icons that keep the interface recognizable without the clutter.
Animated in After Effects with smooth, calm motion to build trust, not distract.