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/- BCG CEO dinner -/

Full branding package for Europe's largest CEO conference

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/- Real Results -/

Rebranding for the event

Client

BCG

Project

Prague CEO dinner 2024/2025

Scope

Branding package / Web / Print

The challenge

The Prague CEO Dinner is BCG’s flagship event in Central Europe, bringing together over 200 CEOs and board members. Every edition is built around a new theme and demands a new visual language: quantum computing in 2024, geopolitics in 2025. The brief asked for bold, but the harder part was the shift — taking an identity that had always lived in 2D and moving it into 3D.

The result

The work won a global award in the Branding category. The shift into 3D — proposed and executed by our studio — put the identity ahead of where the market was, and the added depth transformed how the brand held a room: on stage, across Žofín Palace, and through every asset around the event.

Assets prepared
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Brand identy
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Social Media Posts
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Our approach

  • Started with research — including working out what quantum computing actually is before designing for it.
  • Built the identity around a cube of smaller cubes: complexity and adaptability made visible, and manipulable closed, open, twisted or decomposed.
  • Extended the system across every touchpoint, from the event website and stage backdrop to flags, badges and the animated intro.

/- Assets -/

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