/- MakeUp UA -/
AI Art direction for photo and video shoots for a fashion brand
/- Real Results -/
Hyper realistic AI campaigns
Client
MakeUP. UA
Project
AI Ad Campaigns
Scope
AI Illustrations
The challenge
MAKEUP is Ukraine’s largest online beauty retailer, and being online-only means having no storefront — no windows to dress, no physical presence in the cities where its customers live. What it did have was a delivery fleet and a network of parcel lockers, both moving through the city daily and both completely invisible. The brief was to turn that infrastructure into the shop window the brand never had.
The result
Our illustrations and art direction completely transformed the city. MAKEUP has positioned it as an ongoing open platform, with future waves inviting independent designers. Activation was covered by Vogue Ukraine, which framed the project as beauty moving out of the product and into the everyday urban landscape.
AI illustrations
Campaigns
Article in Vogue
Our approach
- Trucks — the showroom on wheels. Illustrated the delivery vehicles as literal vitrines: framed lip art, draped silk, perfume bottles on a lit shelf, a hand reaching through. The luxury storefront a digital brand can't build, driving past instead of standing still.
- Lockers — the city as gallery. Gave each unit its own illustrated scenario rather than one house design, so no two read the same across the network.
- Kept the register warm. Character and humour over signage, so a stop at a locker becomes an unexpected encounter with art rather than another ad.
/- Assets -/
Get to Know What Our Client Feel
